THE TRUTH ABOUT MARKETING

The are many misunderstandings about the role of marketing. Non-marketers tend to associate the tenants of advertising and sales with the science of marketing. While those who aspire to the role of marketing vice president sometimes focus on the protocol of getting things done without truly understanding the socio-emotional connections that the product or service needs to make. Both scenarios put leaders, departments, and companies in situations that cost a great deal of investment with little or no return. During this encounter, you will get to hear from Erania Brackett, one of the best strategic thinkers in the C-Suite marketing arena. Ms. Brackett will provide context regarding the elements, role, and leadership of the marketing function. Additionally, we provide marketing templates and leadership articles that we feel will as to the success of those who seek to lead marketing teams. Please review the most recent publication regarding Erania Brackett:

Erania Brackett, a seasoned leader in global operations and marketing, has joined Dentsply Sirona as chief marketing officer. She brings more than 20 years of experience to the Charlotte-based company, which is the world’s largest manufacturer of dental products and technologies, bringing in $3.3 billion in revenue last year. Dentsply Sirona CEO Don Casey said Brackett will be responsible for developing the business plan to elevate the brand while building a more comprehensive global online presence.